Founded in 2018 by the award-winning Product Developer Robyn Melissa Watkins, Holistic Beauty Group stands at the forefront of conscious, innovative, safe, and culturally relevant product development. Our agency's deep passion for creating products that make a positive impact is at the heart of everything we do.

Our approach at Holistic Beauty Group is visionary, blending creativity with science, strategic depth, and mindful execution. We go beyond being just service providers; we forge long-term partnerships with our brands, nurturing their product innovation with care and expertise.

Our team, with its extensive background in Research & Development and Product Development, has left a significant imprint across the beauty industry. As a team, we have successfully launched products for both industry giants and indie pioneers in all beauty categories. Our early thought leadership and work in the clean beauty movement have been category-defining. This rich tapestry of experience positions us as an innovative hub for product development, where we consistently launch award-winning products.

What sets us apart is our conscious, mission-aligned approach, allowing us to infuse products with a sacred essence that deeply resonates with communities. This adds an authentic and purposeful dimension to our work.

Our thought leadership in beauty and wellness has garnered significant recognition. We are proud to be acknowledged by major media outlets, including Essence Magazine, Byrdie, Beauty Independent, and Well + Good Magazine.

At Holistic Beauty Group, we are the blueprint for modern, clean, and innovative product development. Holding the vision of our brand partners, we stand as the creators and the authority of mission-aligned product development.